What is more boring than a non-fiction text? Well, to be honest – that depends. It depends on the writing style, and the engagement with the subject matter. But, even Biographies, which are very close to novels in a lot of ways, end up including images. Perhaps we should all think about this.
Images create a better text. They help us engage with what we’re seeing.
Note that no matter what the subject matter is, images really do come into play. The “Worst Case Scenario” guys use some slightly humorous images, while tech manuals normally just try to be as realistic as possible. Finally we have recipe books that offer gorgeous images of food.
And why? Why are these things there? Sure it’s partially to engage the reader… but it’s also to get readers in the first place. Imagine yourself in a bookstore – you see three similar books, and you open them up and flip through. Are you going to buy the one with black and white text, or will you go for the glossy one with the pretty picture?
I’m going to bet on the pretty pictures, every single time.
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